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Composable CDP Questions?
Visit our Composable CDP Knowledge Hub for training, our Composable CDP Self-Assessment tool, and papers on composable CDP topics. -
Defining your CDP Use Cases?
Our Use Case Knowledge Hub offers training in use case development, an online use case generator, and a library of use case papers. -
Looking for CDP Vendors?
Our Vendor Selection Knowledge Hub provides training, a custom RFP Generator, and papers on vendor selection. -
Have questions for CDP Experts?
Visit our Expert Knowledge Hub for links to the member forum, to sign up for round table discussions with your peers, and reports on industry trends.
Featured Resources
Ultimate Customer Data Platform Guide (Hightouch)
Companies are figuring out how to power growth with first-party customer data. Hightouch details how a composable CDP can help.
Beyond the Branch: Building Digital Customer Relationships in Banking (NGDATA)
Banks have an incredible wealth of customer data, but many don’t know how to use it. NGDATA shows how a customer data strategy can optimize efforts.
CDP for Enterprise (Treasure Data)
Watch this video to see how Treasure Data can help you unlock the power of customer data and deliver stellar brand experiences at scale.
Making Sense of the Changing Identity Landscape (Tealium)
Learn how to identify customers post third-party cookies and see actionable next steps you can start taking today.
Upcoming Webinars/View Full Schedule
Capability Maturity Model: Personalization Model for Successful CX
Webinar from Redpoint Global.
Upcoming Live Events/View Full Schedule
Strategic Marketing West 2024
Industry conference from Reuters Events. Register with code CDPI200 for $200 discount.
Customer Service & Experience West 2024
Industry conference from Reuters Events. Register with code CDPI200 for $200 discount.
From the Blog
Beyond composable — Federated Audience Composition in Adobe Real-Time CDP and Adobe Journey Optimizer
In our conversations with customers, sometimes they ask, “Can I just use my data warehouse as a customer data platform (CDP)?”
As cookies disappear, the need for data collaboration is here
When it comes to customer engagement, acquisition, and loyalty, experience is the difference.
Practical steps to getting started with Gen AI for marketing
A common question from every executive team these days: “What’s our AI strategy?”
Hospitality Data Management Problems? Meet Your Solution
Hospitality marketing teams come across many roadblocks in data management.
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